When you come to LA or Hollywood, you might want to know where you go to celebrate Urban Music? After all, many of us might have forgotten that President Jimmy Carter on June 7th 1979 declared June, “Black Music Month,” and in 2009 it was changed to “African American Music Appreciation Month.”
(Youtube Ernie Singleton:http://youtu.be/yTsWLOT3KPo) “It’s really about one of America’s natural resources – music,” said Ernie Singelton, CEO, Singleton Entertainment Corp. and host of the 5th Annual Toast to Urban Music Executives. “This month is Black Music Month. Jimmy Carter declared it in 1979. We do this as a Hollywood celebration that we hope will mirror and motivate people in other communities to do same thing.”This week there were many pre BET Awards parties leading up to Sunday’s (July 1, 2012) live telecast of the 2012 BET Awards. The 5th Annual Toast to Urban Music Executives: A Black Music Celebration Awards Event this week (June 27, 2012) at Busby’s East really put anyone attending in the mood for Urban Music. Any event that can bring so many different, high profile music executives on the same red carpet, should be rated as the “Best Pre BET party,” even without the name. Several hundred guests paid tribute to some of the most powerful music executives, who work behind the scenes of legends in the music business.
This year honorees included: Steve Rifkind, CEO, Street Records Corp.; Ray Chew, music director of American Idol; Kevin Fleming, president of the Urban Buzz; Livio Harris, V.P., Notting Hill Music Publishing; Hanna Bolte, VP, Media/Talent Relations, mun2 (Telemundo Media, a Div. of NBC Universal); Michael Nixon, founder, N5 Marketing and Yvette Gayle, VP, Publicity Interescope Geffen A&M Records.
Ernie Singleton, who brings a Detroit’s Motown mood to Hollywood, is a music business veteran. He has worked with artists such as Quincy Jones, Prince, Bobby Brown and Patti LaBelle to name a few. He keeps the beat going in Urban Music.The event producer is another music legend, Lynn Jeter, Lynn Jeter & Associates. (Youtube: http://youtu.be/B7jeZxqHNuI) “The reason we created this event was to make sure the people who work behind the music scenes get recognized for what they do to make the difference in the business,” Jeter said. “They’re never honored, we talk about the celebrities, and who’s doing what, but we never talk about who’s behind this music scene. For the past five years we honored many music giants like Vincent Herbert, who worked with Lady Gaga and this year we honor Ray Chew, music director for American Idol, explained Jeter.”Even though several other events were happening at the same time, it’s not too often one attends an event, and feel like you’ve been there and done that. Ernie Singleton can certainly, say it without hestitation in any music circle. Maybe they should have called the event the 5th Annual Salute to Music Executive Legend Ernie Singleton.