It was already known that “Avengers” would do extremely well as this summer’s first blockbuster, however the projected amounts it would make its first weekend release surpassed ALL expectations. “Avengers” did what was thought impossible and that was opening with $200.3 million at the domestic box office, the largest debut ever and kicking off summer 2012 with an amazing start. If you don’t remember last summer when the final Harry Potter movie came out, it opened with an amazing $169.2 million, and was thought to be on top for some time. Turns out, a year later, “Avengers” beat that mark easily.
Avengers opened a week ago overseas, earning a whopping $441.5 million for the past two weeks. The films’s worldwide total of $641.8 million has already surpassed the lifetime totals of Captain America: The First Avenger ($364 million), Thor ($449 million), Iron Man ($585 million) and Iron Man 2 ($624 million), with the latter two being such hits. Avengers is now positioned to reach $1 billion in global grosses which before was thought impossible for a superhero movie with only really Dark Knight hitting that mark. Among other records the movie has surpassed, Avengers is the first film in history to cross $200 million in only three days of its release at the domestic box office. It also scored the biggest Saturday gross of all time in earning $69.7 million.
“It’s been a fantastic weekend on every single front,” Disney executive vice president of distribution Dave Hollis said. Hollis said the slim 13 percent drop from Friday to Saturday reflects great word of mouth, as well as the fact that all segments of the audience are turning out, including families. Roughly 52 percent saw it in 3D, which is a shocker because many people don’t like watching films in 3D (me being one of them since its so expensive).
Avengers is the first Marvel title marketed and distributed by Disney since buying Marvel. Paramount distributed Marvel’s previous films and, in exchange for ending its output deal early with Marvel, will receive a minimum of $115 million in distribution fees for Avengers and next summer’s Iron Man 3 (which I am also excited for).
Avengers was the only wide release of the weekend and it shows since it is the only one people are talking about in and around Boston. I’ve been a bit busy so I haven’t had the chance to see the film myself but from what I’ve heard its definitely worth going to see in theaters rather than just bootlegging it or waiting for it to come out on DVD/BluRay.