Twitter is alive with comments today that points to somebody not thinking the marketing and naming of a new drink all the way through before finalizing the label. The new Coors Light Iced T is said to be a great summer drink, but when you take the first letters of each word in its name to give it a shortened nick name, that doesn’t work so well. The letters spell a vulgar acronym.
Leave it to the social networks to pick this up, as it sounds like it was named after a slang word used for a woman’s private parts. According to the Financial Post, beer makers are adding flavors to “juice up their sales.” It sounds as if Coors Light Iced T is one of those new flavors, and it’s certainly getting its fair share of free advertising on the social networks today.
Coors Light Iced T is marketed in Canada where its maker, the Molson Coors Brewing Company, is located. According to the LFP, the name of the beer has made it a hit; it’s not the taste of Coors Light Iced T that’s got Twitter in a buzz.
The Beer Street Journal suggests that it was “fairly intentional.” Others believe it was highly unlikely that a major beer company would deliberately finalize the name of the drink when it knew it could be used as an acronym to spell out the slang name for a part of the female’s anatomy.
Molson Coors Canada spokesperson Forest Kennedy addressed the buzz about the name of the beer saying “It wasn’t a mistake and not intentional.” Kennedy went on to say:
“We’re seeing the college humor crowd is having fun using it in places like Twitter, but the goal for us was to be as descriptive as possible, to call the product what it was,” Kenney said Monday. “It’s not something you’ll see as part of our marketing.”
While it’s an unexpected side effect from the naming of the beer, it’s also unexpected free advertising. According to Kennedy, the company is certainly not going to pick up on this play on words for their advertising campaign. While Coors might not use the acronym, chances are bartenders across Canada will have a few patrons ask for Coors Light Iced T in it’s shortened name form!
Reference: Financial Post, IFP, Beer Street Journal