During presidential elections partisan politics and posturing usually go on steroids.
Pundits often describe the rhetoric that ensues as “red meat” for the base.
Both major political parties are equally guilty of making statements that play well to those who will dutifully pull the lever for their candidate at election time.
The Republicans and Democrats both are fully aware that the things they say while trying to win their party’s nomination cannot be focused on during the general election where moderates and swing voters without allegiance to either party usually decide the election and generally are not as blindly loyal and faithful.
The successful business growth model in the twenty-first century is about developing, marketing and then protecting the brand.
Car companies, computer/technology manufacturers, media conglomerates, banks, clothing lines, entertainers/musicians, and politicians (who also run for president ( Newt Gingrich and Herman Cain) to increase speaking fees or sell books – and, yes, political parties want their members to: invest, feel success, maintain that success, grow and then simultaneously reap the perceived benefits while increasing the value of the brand.
Franklin Roosevelt, John Kennedy, Ronald Reagan and Bill Clinton all were successful in building their own brand and Roosevelt, Kennedy and Reagan also built their parties brand as well.
With unprecedented money being thrown about from Super Pacs and an inurement of opinions swing to one party, it is the independent voters who cast a huge shadow over the numbers game of elections in this country.
These numbers change hastily with new party platforms and are a 24/7/365 job to keep track of.
This political season will be far more interesting than any in recent memory because it will involve a strategy that could produce game changing results and could transmogrify the Republicans to a dominant party for the next generation.
That strategy is to court the Hispanic vote and erode the hold Democrats have had on Hispanic voters in the United States.
Keep in mind that the Democrats made campaign promises about immigration that they have been unable to fulfill.
The Republicans, of course, hope that Hispanic voters don’t remember who is responsible for holding up the Dream Act in Congress.
Courting Hispanic voters has gone on for decades but new census data dictates both political parties turn up the volume.
The Democrats have previously been victorious in winning Hispanic votes mostly because of the pronounced bias shown by certain factions of theRepublican Party.
Republican Presidents with a solid understanding of population trends have tried to convince the ultra-conservative factions to nurture the Hispanic vote.
It may surprise many democrats that Ronald Reagan approved amnesty to thousands of undocumented workers from south of the border during his Presidency perhaps seeing the handwriting and looking toward the political future of the Republican Party.
George W. Bush addressed majority Hispanic crowds during speeches utilizing Spanish and also appointed Alberto Gonzales the United States Attorney General.
Hispanic New Mexico Gov. Susana Martinez, Nevada Gov. Brian Sandoval and Florida Sen. Marco Rubio are popular choices as Vice Presidential candidates.
Earlier this year, Newt Gingrich said that any of the candidates in the GOP presidential primary who did not seriously consider Rubio as a running mate must not really want to be president.
Former Florida Gov. Jeb Bush said Rubio would be an ideal vice presidential candidate, and his son Jeb Bush Jr. concurred, saying that Rubio would energize the party’s conservative base, which has been ambivalent about Romney.
The Bush family has Hispanic members including Jeb Bush Jr.
Lately many analysts have floated name of Marco Rubio and speculated about his chances of being chosen as Republican presidential candidates Mitt Romney’s running mate.
Such a move is monumental for Republicans who have factions that fervently argue that undocumented workers should be escorted out of the country and have enacted laws in states like Arizona and Mississippi to enforce their beliefs.
The Teabagger faction which emerged as a significant block during the midterm has voiced opposition to such a policy move by Republican candidate and has refused to support it.
Republican Presidential nominee Mitt Romney said during the primary that he would not support the Dream act but has softened his rhetoric now that he is the almost certain nominee.
The Republican Party is coming face to face with what could, for it, be a demographic calamity. Currently, just 12 percent of Latino registered voters believe the GOP serves them best, compared with 45 percent who prefer the Democratic Party, according to a December 2011 poll by the nonpartisan Pew Hispanic Center. With Latinos expected to make up nearly 30 percent of the U.S. population by 2050, electoral reality is setting in: the party’s future will be in jeopardy if it doesn’t fare better with Latino voters.
To turn around the current trends, the GOP is undertaking a variety of initiatives. The Republican National Committee has hired its first director of Hispanic Outreach, the Republican presidential candidates have cut ads in Spanish, and state parties have launched campaigns to bring in Latino voters and recruit Latino candidates. In California, where Latinos make up 38 percent of the population, according to the 2010 Census, the state Republican Party hosts town halls for Latinos and gives media training to candidates. In Texas, meanwhile, the Republican Party is visiting Latino-heavy districts and contacting potential supporters directly.
“We’re trying to start something, we want to start an engagement with the Hispanic community,” David Zapata, outreach director for the Texas Republican Party, said. “If it hadn’t been done in the past, I don’t care; we want to get it started.”
The most ambitious efforts, however, has been the discussion of Marco Rubio for Vice President.
Rubio who is of Cuban descent could change the Republican Party to a populist incarnation of itself.
If Rubio is selected as Vice President and Romney loses he will be a leading candidate in the next election cycle.
If Romney wins Rubio who has the youth and charisma Romney does not will have considerable time to craft his own unique political platform.
On the other hand the significant factions of the Republican Party that have problems with Obama because of his race are not likely to welcome Rubio as a presidential hopeful either.
Rubio also would not be looked upon by non-whites, at least initially, as covertly racist since he has to have had some of the same experiences as African Americans and oter minorities.
The mammoth potential about a Romney-Rubio ticket is – if he should become Vice President it will throw the first monkey wrench in the southern strategy that has helped fuel the Republican Party since the civil rights era.
During speeches Rubio often references Daniela Peláez, a Florida high school student who is graduating as valedictorian and has been accepted to some of the nation’s top schools, but who was facing deportation (she recently won a two-year reprieve recently).
He said youth like Daniela should be allowed to obtain a non-immigrant visa, which would allow them to study, work, and get a driver’s license, but not grant them permanent residency. Perhaps, Rubio said, they could obtain visas that last five, or ten years, and maybe they’d be able to renew them.
That gives you an idea how Rubio could bring a different approach to the Republicans harsh immigration rhetoric.
It will not necessarily play well in Alabama and Mississippi though.