The makeup industry is a multi-billion dollar business and companies are all fighting to get a piece of the pie. Many of the popular beauty lines that started out on their own have
been purchased by large conglomerates. Still there are independent companies launching affordable, quality products to consumers.
Milani Cosmetics is a family owned and operated business based in Los Angeles, California. The brand was launched in 2002 and has grown to become one of the leading brands of color cosmetics in the retail marketplace. What’s appealing about Milani Cosmetics is that their makeup addresses a wide variety of complexions and skin tones. Unlike other brands that ignore certain skin tones. The brand mirrors the nation’s growing diversity and appeals to a wide demographic.
The Message behind the Brand
The Milani philosophy is “To offer a world of color that makes women look and feel beautiful.” They recognized the need to have a broader variety of color, so that women have choices that they may not have had, regardless of their skin tone. What Milani does best is recognize the need for color and as they would put it “Lips, Eyes, Face and Nails…..Color, color, color and more color!” Anyone interested in color will find no shortage of it in the Milani brand. They also have the neutrals available for women who are only comfortable within those tones.
The brand does a great job of keeping up with the trends on the runway and producing products that make their way to the retail store for the consumer. As evidenced by the incredible amount of tutorials on YouTube using their products, Milani is widely recognized for their color payoff. Their products appeal to women of all ages, ethnicities and income. Milani products are known for being high quality, easy to use, affordable and on trend. Their products rival any of the department store brands.
Milani Keeps You Up-to-Date
Milani has created a beauty blog destination for you to find out what’s going on behind the scenes. Each season their marketing team selects their top color or beauty trends. The
selections are influenced by beauty, fashion, cities, culture and art. For Spring/Summer 2012 three different color and or beauty trends were chosen highlighting their new 2012
They have also created “Get The Look” where you can recreate the looks shown on the models by their Beauty Stylist via the Milani Look Book that shows all of the products used.
Milani affords the possibility for their customers to join their network by becoming a Milani Beauty Blogger or Beauty Stylist. Are you creative, naturally engaging, innovative and motivating? Are you an influencer who is active on social media and passionate about beauty and style? If so, this may be just for you! Be sure to check out their website for more information and the latest on beauty and style. Milani Cosmetics color with impact!
To find out more about Milani Cosmetics, order their products or find out where to buy, visit www.milanicosmetics.com. To follow their blog www.blog.milanicosmetics.com or Twitter www.twitter.com/milanicosmetics, Facebook www.facebook.com/milani and YouTube www.youtube.com/milani.