Joining a growing number of AM radio stations in an effort to improve signal strength and extend coverage areas, Tampa’s long time news station WFLA 970 AM is now simulcasting on the FM side of the dial. On Tuesday, the station began broadcasting at 105.9 FM.
The FM signal covers the city of Tampa and Brandon to the east but not St. Petersburg or Clearwater to the west. The station is reportedly working to secure a second FM translator to cover those portions of the Tampa Bay area. The Clear Channel owned WFLA added translator W237DI Tuesday.
Translator stations simultaneously rebroadcast the signal of a primary AM or FM station on a different frequency. Translators are a low-power FM signal that can reach about 10-12 miles from the tower. 105.9 FM’s tower is located near the Lee Roy Selmon Expressway, about halfway between downtown Tampa and Brandon. To see the 105.9 FM coverage area, click here.
The 250 watt translator is owned by Radio Training Network, whose “JoyFM” will use an HD subchannel of Clear Channel’s 95.7 WBTP to feed some of its translators in the Tampa Bay area.
WFLA plans to add a second translator to serve St. Petersburg and Pinellas County. Reach Communication’s 94.5 W233AV Gulfport has a construction permit to upgrade to 250 watts with WFLA as its station of origination.
Former N.Y. Yankees public relations director Marty Appel joined Don Henderson and me on our “Sports Talk” radio show Monday night to talk about his book “Pinstripe Empire The New York Yankees from Before the Babe to After the Boss”. Click here to listen to the interview.