After months of speculation, Nike has finally announced the release date for the Nike Air Yeezy II, the much anticipated second signature shoe of Kanye West. Set to drop on June 9, the Air Yeezy II will release both the Platinum and Black colorways in extremely limited numbers at global retailers. Who those global retailers has yet to be revealed, but the frenzy for these shoes has reached monumental proportions. Simply put, the hype behind the Nike Air Foamposite One “Galaxy” release this past February will be nothing compared to the Air Yeezy II.
What was not revealed, at least in the official sense, was the price tag of the Nike Air Yeezy II. Many people are already of the belief that the Yeezy II will release for $245 and the question is whether or not that will be a hinderance to fans. Considering the hype behind the Yeezys and the resale value of the originals, I don’t think it will be a problem for this release, but Nike is slowly pushing their followers to the brink of what is acceptable and hopefully they will know when to bring things back from that point.
Here is the official press release of the Nike Air Yeezy II….
Forging a new form of sport craftsmanship, the Nike Air Yeezy II blends classic Nike court breakthroughs with the performance and aesthetic demands of bringing hype to a crowd of thousands.
A primal, tactile approach to technology runs throughout every element of the Nike Air Yeezy II. Armored animalistic forms imbue the upper. Hand skived anaconda textured leather quarter panels are embellished with a debossed Vac-Tech Nike Swoosh. The molded rear is sculpted with a reptilian inspired spike, while an engineered strap with scaled down spikes was developed to offer a greater sense of symmetry and lock down.
Bringing the inspiration forward from the late 1980’s basketball foundation of the original Nike Air Yeezy, the II is built on the Nike Air Tech Challenge II tennis shoe outsole and celebrates iconic Nike Cross Training silhouettes with the addition of the molded forefoot strap.
There’s absolute function at the Air Yeezy II’s core. Unnecessary padding was eliminated, and the foot-hugging tongue and plush collar are both comfortable and breathable. Fit was essential to the design with the goal to make the shoe slimmer than the original by tailoring it to Kanye West’s foot. The collar was also lowered to allow for greater movement.
An obsessive approach to materials results in a luxurious mix of leather, rugged ballistic nylon, and soft nubuck. Concealed but opulent details reference ancient civilizations, including a loop strap with hieroglyphics that spell out ‘YZY.’ Each screw on lace aglet is obelisk shaped, and the anaconda texture is echoed on the eyelets and leather lace toggle that carries the Roman numeral ‘II.’
The Nike Air Yeezy II in the Platinum and the Black edition will release June 9th at select global retailers in limited numbers.
Here is hoping that good manners and common sense will prevail for this release and that Nike will have had enough practice with their Twitter RSVP system to make sure that everything will go smoothly at their flagship stores.
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