Google Plus has been on the back of many business owners’ minds that are still preoccupied with trying to get a handle on Facebook and Twitter but more are starting to realize the value of incorporating it into their social media strategy.
Startup social networks aiming to take advantage of the hype are a dime a dozen and although it seems like there is so many popping up in the media, there are hundreds and thousands more that fall into obscurity. People have been remaining a bit skeptical on Google+ and I’m going to share some great information that I’ve found to be the most notable features and benefits of the platform.
For any company that is still attempting to find the best path for their social media strategy, here are the 3 most important factors you need to know about Google+.
1. It Influences Search Ranking
If you have circled me on Google+ and you search on Google for anything relevant to content that I have shared through my G+ account, content I have shared will have extra weight in the Google search results. This doesn’t really matter is you have never signed up for Google+ but it’s a powerful tool for anyone who you manage to connect with on the network. “+1’s” on Google+ have also shown to be effective in influencing search results so be sure to add that feature to your blog!
Related: How Lynette Young Rocketed Beyond 1 Million Followers On Google+
2. Engagement Seems Higher With Lower Numbers
In my personal experience, I have noticed much higher levels of engagement with pure organic growth. Even with lower numbers of active users compared to Facebook and Twitter, it has consistently impressed me with the level of engagement. It seems the G+ community has a more professional atmosphere than Facebook and Twitter, but with a more personal feel than LinkedIn.
3. There Is Lots of Potential With Hangouts
Now this is one feature that Google+ has on its major competitors. There is lots of creative potential with this new medium of communication and there are many people that are already using it in exciting ways. Having that face-to-face component adds a new dimension of social communication that is much more personal, giving a new vehicle for virtual rapport building.
Related: You Might Be A Social Media Spammer (And Not Know It)
The SEO benefits alone remain a great reason to integrate Google+ into your social marketing plan. There isn’t as many people on the social network as Twitter or Facebook but with the benefits mentioned in this blog, it’s worth a shot for any business owner looking to gain an edge with their social media strategy…can you really afford to pass up a potentially good thing?
How do you see Google+ fitting into your social media strategy? Post your comments and questions below.