The Avengers may be coming out this Friday and it may be set to break a bunch of box office records, but the really big movie of the summer of 2012 is Christopher Nolan’s third Batman film, this one being The Dark Knight Rises, his sequel to the 2008 mega-hit that was The Dark Knight.
And unlike the intense and thorough marketing campaign for The Dark Knight, the marketing this time around for The Dark Knight Rises is much more low-key and subtle, as evidenced by the many quiet months between the release of the initial teaser trailer and this brand spanking new full-length theatrical trailer. And unlike most movie trailers, this new one for The Dark Knight Rises is surprisingly quiet and subtle and has a nice rhythm to it as it builds up to a nice crescendo, showcasing just a small bit of the action that will be sure to blow people away this July.
Also very interesting about this trailer are the little bits of information that they finally let out of the bag – it looks like Anne Hathaway’s Catwoman will go from being Bane’s partner in crime to Batman’s partner by the end of the flick, and they definitely let out the fact that at one point Bane has Batman as something of a prisoner or a hostage, both unmasked and in so much pain that he actually asks Bane why he doesn’t just kill him already (are we looking at a broken back type of scenario here?). And then we also get a few nice shots of what appears to be the brand new Batplane, which really just looks like the Bat-tumbler with a Back to the Future II style hover conversion done to it. And they also show a lot of Joseph Gordon-Levitt without giving us any idea of who he will be in this film or how he will fit into the story, and this just may be the biggest mystery surrounding this whole movie.
The one thing this trailer doesn’t do? Reportedly over an hour of this movie was filmed with IMAX cameras, film cameras that capture such large and incredibly defined images that they can not be beaten with mere hi-def digital cameras, and this trailer doesn’t give us any idea of the use of IMAX cameras or the scope that these cameras will bring to the film. But hey, you are reading this article, so you now know that over a third of the film will be presented in the superior large-screen IMAX format and I guarantee you right now sight unseen that the extra money you will pay for the IMAX ticket will be worth it…but only if you go to a real IMAX theater and not one of those horrible, digital fakers.
The final film in Nolan’s very popular trilogy, we are now only two and a half months away from this epic looking conclusion to what must be considered the best comic book film series of all time, and it is fitting that the summer movie season essentially ends with The Dark Knight Rises because how can any other movie this summer hope to compare?
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