Every customer that walks into your business is a potential loyal client that should be nurtured as such. First-time visitors are the first step in building a robust clientele that boosts your bottom line day in and day out.
We have tips to help you transform a new visitor into a loyal customer by paying special attention to the image you create with every customer that walks through your door.
Create Value in Your Product and Company
Customers today are looking for value above all else. However, value isn’t simply about offering the best product at the lowest price. Customers also calculate value into how they are treated by a company – whether the customer service rep is able to help them find the best solution for their needs and is available to assist them throughout the process and after. Show new customers you are interested in value, and they are more likely to return to your company time and time again.
Let the Customer Know You are Listening
The only way you can know definitively what your customers want from your company is to listen to what they have to say. Ask customers – even new customers – for feedback and then listen to their answers. In addition to showing you care about their needs, this information is critical for providing products and solutions that serve your customers best.
Personalize Your Service from Day One
Customers want to feel like they are more than a number or a sale for your business. Even from the first transaction, customers like employees who use their names and take the time to talk to them about their needs. In addition, your business can engage new customers on social media (without spamming them) to make them feel like they are part of a community.
Reward Customers for their Business
When a customer makes an initial purchase from your company, do you let them know how much you appreciate their business? Beyond the basic “thank you” at the end of the transaction, consider sending out a follow-up note or email with a discount for the next visit. This is a sure-fire way to bring customers back to your company.
Provide Education with Your Service
If you sell products or services that require a degree of customer education, make sure you provide that education as part of your service philosophy. Offer opportunities for the customer to contact you after the initial purchase as well to ensure questions and concerns that arise are answered promptly and satisfactorily.
Take the Extra Step with Every Transaction
Don’t wait until you have a loyal customer to put the extra effort into your service. Add extra touches with even the first transaction, such as a follow-up note, discount for subsequent purchase or a free item with the initial purchase. Those little extras make a big difference in a customer’s first impression of your business.
Customer retention is an essential component to any healthy business today. With these tips, you are well on your way to transforming new visitors into loyal clients from the first visit to your company.