The world will not be only be watching this Olympic Games through their televisions, but now millions of fans will be following along with personalized online streaming video and experiencing the event through multiple social media streams.
Coming off of his recent, thrilling first place finish at the U.S. Olympic Trials, Hanson Dodge Creative gives us another glimpse into what makes Nick Symmonds tick in their Episode 2 video for the 2012 Summer Olympics.
The social media savvy Symmonds discusses the power of building online relationships in Episode 2. He talks about the inspiration behind his “Your Twitter Name on an Olympian in 2012” eBay auction, discusses the importance of understanding social media as an athlete with invested sponsors, and gives his perspective on why he thinks online social interaction is one of the most important tools to connect with the people who matter most—the fans.
Finishing with a time of 1:43.92 in the U.S. 800-meter finals in Eugene, OR, on June 25, Symmonds collected his fifth straight U.S. championship and earned the chance to represent the United States for a second straight time at the 2012 Olympic Games. He was a member of the 2008 U.S. Olympic team that competed in the Beijing games.
See Episode 1 introducing the 800-meter U.S. Olympian in related article, Making the 2012 Olympics personal.
You can follow @NickSymmonds and @HansonDodge on Twitter for updates.
More About Nick Symmonds – He is based in Eugene, OR, and is training at the Oregon Track Club. Nick competed in various 800-meter races in May and June leading up to the Olympic Trials on June 23-26. He is competing at the Olympic Games from August 6-9. Visit Nick’s website, www.nicksymmonds.com, or follow him on Facebook.
More About Hanson Dodge Creative – For more information about this full-service agency specializing in world-class branding, relationship marketing, social media, and advanced interactive technology, call 414.347.1266, visit www.hansondodge.com, or follow them on Facebook.
Gail is a Milwaukee marketing examiner. Follow her on Twitter at @gailatmaxit. Please click on the Subscribe button above if you wish to continue receiving articles from Gail. She’d be thrilled if you did.