The best partnerships, business or otherwise, are those where both parties benefit. As a Long Beach writer, you need to be aware of what benefits someone will gain by working with you (or even reading your work). So, the first step is to get clear on what you have to offer your potential partner.
There are many ways writers can provide a benefit to their business partners:
- Skill set – you have skills your potential partner does not have, but could use. This is true even if you are partnering with a fellow writer. Your style, perspective and even writing expertise will be different.
- Knowledge – you have expertise your potential partner does not have, but could use
- Connections – you know people your potential partner would like to have access to
- Funding – you have access to funding your potential partner doesn’t
- Equipment – you have access to equipment your potential partner needs to use
- Location – your Long Beach location may actually be a benefit to a potential partner who is not located here, but wants to reach this market
Once you know what you have to offer, what sets you apart and makes you special, you need to research potential partners who would need what you have to offer and ask yourself these questions of resulting list of people:
- Does this person have something I want in return? There is no use partnering with someone if it won’t be mutually beneficial.
- Does this person want what I have to offer enough to provide me with what I want in return? A potential partner may lack what you have to offer but not really care because it isn’t related to their goals for their business.
- How am I different than others who have what I have to offer? If someone has more than one potential business partner to choose from, why should she or he choose you?
By doing your homework … both on yourself and your potential partners … in advance, you’ll be able to forge more effective, successful and profitable business partnerships.
Would you like to shine the light on your writing brilliance? You can leverage your presence online to attract better clients, projects and opportunities. DragonWyze Solutions can help. Visit www.dragonwyze.com for more information on how Carma can help you nurture an online footprint that supports your goals as a writer.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!